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Identity for Irish Design Week 2024

The identity for Irish Design Week 2024 was inspired by this year’s theme: Imagination for Opportunity. The event spotlighted speakers who tackle today’s challenges such as climate change with creativity and vision, often drawing on the past to shape future solutions.

We took a similar approach in designing the visual identity, looking to the archive of Kilkenny Design Workshops, located in the same building now occupied by Design & Crafts Council Ireland. KDW was a cornerstone of Irish design from the 1960s to the 1980s. In the early 1970s, they held a competition with Letraset to create a ‘Design an Irish typeface’.

Drawing influence from the letterforms that emerged from that competition, we developed a dynamic motion system that reinterprets these traditional Irish typographic elements in new, unexpected ways. The result is a contemporary identity that bridges past and future celebrating the legacy of Irish design while imagining new opportunities through innovation.

Type design: Signal Type

Motion: Mark Gilligan

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Oscar Torrans is an Irish graphic designer and art director based between London and Dublin. Working in close collaboration with clients operating in the cultural sector across the globe to develop thoughtful, engaging and creative work from small identities to large scale campaigns. Previous clients include Nike, MTV, Sagmeister & Walsh, Universal music and many more.

Clients

  • Nike
  • Sagmeister & Walsh
  • Night Slugs
  • Simone Rocha
  • Warehouse Projects
  • MTV
  • Mother London
  • WARP Records
  • Universal Music
  • Atlantic Records

Site build by Patrick Altair